The focus of Olidata’s acquisition strategy is on B2B targets, within selective verticals across the IoT competitive landscape:
- Automotive IoT. Emerging Trends in consumer behavior are signaling an unprecedented change in awareness across multiple consumer segments about data privacy and protection, creating the need for neutral, independent, trustworthy tech players. Co-working within specific digital/real estate spaces is becoming a key driver of a new generation of innovative start-ups and the sharing economy is emerging a long-term trend, shaping well established industries such as the automotive one. Daimler (Car-2-Go) and BMW (Drive-Now) have just merged their car-sharing units, pooling together about 4 million users across the world.
- Cities are becoming one of the most promising market segments and they are deeply underserved by established tech players. There are about 600 top metropolitan areas across the world and they are likely to attract more than 80% of the overall investments in IoT.
- Industrial IoT. The ability of IoT to reduce costs has been the prime factor for its adoption in the industrial sector. However, several significant investment incentives, such as increased productivity, process automation, and time-to-market, have also been boosting this adoption. The falling prices of sensors have reduced the overall costs associated with data collection and analytics. The major factors challenging the market growth are the lack of a defined protocol or standardization and use of obsolete equipment, security-related concerns, associated with big data. Solutions leveraging secure middleware integrated with intelligent IoT platforms can mitigate these factors accelerating the adoption of these class of solutions.